{"id":4465,"date":"2026-01-20T09:55:03","date_gmt":"2026-01-20T08:55:03","guid":{"rendered":"https:\/\/gattiken.eus\/lanak\/erositasuna\/"},"modified":"2026-01-22T12:58:17","modified_gmt":"2026-01-22T11:58:17","slug":"erositasuna","status":"publish","type":"montoya_portfolio","link":"https:\/\/gattiken.eus\/es\/lanak\/erositasuna\/","title":{"rendered":"EROSITASUNA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4465\" class=\"elementor elementor-4465 elementor-4426\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f925a e-flex e-con-boxed e-con e-parent\" data-id=\"35f925a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5abdbe71 e-flex e-con-boxed e-con e-parent\" data-id=\"5abdbe71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e6c6b8 elementor-widget elementor-widget-heading\" data-id=\"50e6c6b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.CREACI\u00d3N DEL PERSONAJE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15972b3d elementor-widget elementor-widget-text-editor\" data-id=\"15972b3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EL primer paso ha sido crear una persona real partiendo del avatar. Para ello, hemos realizado pruebas con Higgsfield, Nano Banana Pro y Midjourney, para elegir qu\u00e9 personaje se ajusta m\u00e1s a la idea. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca87f40 elementor-widget elementor-widget-image-gallery\" data-id=\"3ca87f40\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4465 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ca87f40\" data-elementor-lightbox-title=\"amari1-4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM4NywidXJsIjoiaHR0cHM6XC9cL2dhdHRpa2VuLmV1c1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDFcL2FtYXJpMS00LnBuZyIsInNsaWRlc2hvdyI6IjNjYTg3ZjQwIn0%3D\" href='https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"832\" height=\"1248\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4.png 832w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4-200x300.png 200w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4-683x1024.png 683w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4-768x1152.png 768w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-4-600x900.png 600w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ca87f40\" data-elementor-lightbox-title=\"amari1-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM4NSwidXJsIjoiaHR0cHM6XC9cL2dhdHRpa2VuLmV1c1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDFcL2FtYXJpMS0zLnBuZyIsInNsaWRlc2hvdyI6IjNjYTg3ZjQwIn0%3D\" href='https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3.png'><img decoding=\"async\" width=\"832\" height=\"1248\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3.png 832w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3-200x300.png 200w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3-683x1024.png 683w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3-768x1152.png 768w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-3-600x900.png 600w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ca87f40\" data-elementor-lightbox-title=\"amari1-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM4MywidXJsIjoiaHR0cHM6XC9cL2dhdHRpa2VuLmV1c1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDFcL2FtYXJpMS0yLnBuZyIsInNsaWRlc2hvdyI6IjNjYTg3ZjQwIn0%3D\" href='https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2.png'><img decoding=\"async\" width=\"832\" height=\"1248\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2.png 832w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2-200x300.png 200w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2-683x1024.png 683w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2-768x1152.png 768w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari1-2-600x900.png 600w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ca87f40\" data-elementor-lightbox-title=\"amari kasko berdeak\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM4MSwidXJsIjoiaHR0cHM6XC9cL2dhdHRpa2VuLmV1c1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDFcL2FtYXJpLWthc2tvLWJlcmRlYWsucG5nIiwic2xpZGVzaG93IjoiM2NhODdmNDAifQ%3D%3D\" href='https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak.png'><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1248\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak.png 832w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak-200x300.png 200w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak-683x1024.png 683w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak-768x1152.png 768w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-kasko-berdeak-600x900.png 600w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413f7201 elementor-widget elementor-widget-text-editor\" data-id=\"413f7201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La campa\u00f1a que hemos dise\u00f1ado para Dendak Bai ha constado de cinco v\u00eddeos; un v\u00eddeo por cada servicio que facilita las compras y un quinto v\u00eddeo general que engloba e informa sobre la campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6130d4 elementor-widget elementor-widget-heading\" data-id=\"4e6130d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. IMAGEN PRINCIPAL<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1913816d e-grid e-con-full e-con e-child\" data-id=\"1913816d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60977201 elementor-widget elementor-widget-image\" data-id=\"60977201\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-724x1024.jpg\" class=\"attachment-large size-large wp-image-4407\" alt=\"\" srcset=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-724x1024.jpg 724w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-212x300.jpg 212w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-768x1086.jpg 768w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-1086x1536.jpg 1086w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-1448x2048.jpg 1448w, https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/kartel-nagusia-scaled.jpg 1810w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231959d3 elementor-widget elementor-widget-text-editor\" data-id=\"231959d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La imagen principal ten\u00eda dos objetivos. La primera, presentar el eslogan principal y el personaje de AMARI. La segunda, informar sobre los servicios principales.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc70cd6 elementor-widget elementor-widget-heading\" data-id=\"4fc70cd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.V\u00cdDEOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28583b68 elementor-widget elementor-widget-text-editor\" data-id=\"28583b68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La campa\u00f1a estaba compuesta por cinco v\u00eddeos. La asociaci\u00f3n de comerciantes nos traslad\u00f3 qu\u00e9 mensajes hab\u00eda que transmitir y por nuestra parte, dise\u00f1amos varias opciones para lograrlo. Trasladamos esas ideas a la asociaci\u00f3n y una vez repasados y corregidos, los finalizamos.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb1636f e-grid e-con-full e-con e-child\" data-id=\"eb1636f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17514515 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"17514515\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8f7ad9 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5f8f7ad9\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/gattiken.eus\/wp-content\/uploads\/2026\/01\/amari-asistente.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c1fd5 elementor-widget elementor-widget-heading\" data-id=\"e0c1fd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. DIAPOSITIVAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e371c1a elementor-widget elementor-widget-text-editor\" data-id=\"4e371c1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Junto a los v\u00eddeos, entregamos a la asociaci\u00f3n cinco grupos de diapositivas para su publicaci\u00f3n en Instagram, informando m\u00e1s pausadamente sobre los servicios y la campa\u00f1a. Dimos a cada grupo de diapositivas una estetica o un estilo propios, para que pudieran funcionar tambi\u00e9n como campa\u00f1as independientes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[48],"class_list":["post-4465","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-campana"],"guten_post_layout_featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/montoya_portfolio\/4465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/montoya_portfolio"}],"about":[{"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/types\/montoya_portfolio"}],"version-history":[{"count":1,"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/montoya_portfolio\/4465\/revisions"}],"predecessor-version":[{"id":4466,"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/montoya_portfolio\/4465\/revisions\/4466"}],"wp:attachment":[{"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/media?parent=4465"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/gattiken.eus\/es\/wp-json\/wp\/v2\/portfolio_category?post=4465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}